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"Working with Bakon was as much a delight as the tasty chocolates Luc would bring to our planning meetings. Their precise knowledge of their business made it a very productive project throughout all stages of development."
John
John Yoo
Senior Developer
UI / UX Specialist
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Work
Bakon USA
A B2B provider of industrial bakery machines needed to revamp and update their site.
Client:
Bakon USA
See The Live Project
URL:
http://www.bakonusa.com
Categories:
Small Business, Content Management, Business Software
Technologies:
Symfony 1.4, Diem, PHP, MySQL, Linux

Challenge

When Bakon USA first approached us, their website had been built with an obscure CMS we'd never heard of, one used primarily in Europe.

The site was difficult to navigate, nearly impossible to change, and not user-friendly. The president of Bakon USA himself had difficulty finding products on the site when speaking with potential customers on the phone.

They asked us to create a site that was user-friendly, easy to navigate, easy to update, and aesthetically pleasing.

Solution

We designed and developed a custom website utilizing Symfony 1.4 and the Diem CMF so that Bakon USA could easily manage all of their product categories, products, and related information.

We also executed an SEO strategy for Bakon USA that included:

  • industry and keyword research
  • implementation of our findings through targeted titles and meta tags
  • copywriting & content optimization
  • regular reporting and analysis.

Results

Within the first month of launch, Bakon USA received over 50 new leads, a significant increase over the previous version of their site.

Their search engine visibility increased almost overnight and continues to rise.

Their number of visits increased over 100%, pageviews over 200%, average visit duration over 40%, and bounce rate decreased 13%.

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